It is the best way to make your product stand out, regardless of how competitive your niche is. Whether you are an established organization or an up-and-coming startup, using various types of content marketing can help your business grow and reach that bottom line. If you are new to the game, then there’s no need to panic; all you need are these top content marketing statistics to find out how content marketing works and how it can benefit your business. According to the state of the content marketing industry, facts point that the best way to promote your products or services is using content marketing. The frequency of your posts can turn out to be crucial for your business.
Even though that post didn’t take much time to put together, it’s performed great for me. With that, here’s how to scale up your content marketing for the long haul. Last year I realized that we had the resources to go from one post per month to two posts per month.
First published by John Deere in 1895, this publication aimed to help the company’s customers with the issues they faced, and show the company’s expertise at the same time. OptinMonster’s blog is a valuable resource for current customers , as well as for prospective customers. Content marketing plays a role through every stage of the marketing funnel.
In the consideration phase, your audience has a specific problem at hand and is looking for a solution. Whether or not it’s YOUR solution specifically, your content should be educational but also softly mention the solution you’re offering. You can cover your niche’s topics more in-depth through product overviews, case studies, guides, success stories, and more. Build content that is useful and relevant to your clients. Instead, focus on content that reflects your core values and directly helps your target audience. You’ll need to ensure that your content actually reaches your audience in order for it to be effective.
Content helps support nearly every other digital marketing strategy. Behind every great brand is a wealth of valuable and relevant content that really connects with the company’s audience. Content Marketing have found that the ROI of content marketing easily outpaces that of traditional advertising. On average, companies with blogs generate 67% more leads than companies without them. They’ll also earn 97% more inbound links, 55% more visitors to their sites, and 434% more indexed pages in Google.
By creating high-quality content, social media shares and others linking back to your articles generally rise. This increases your perceived social proof and authority that your website pages have in the eyes of visitors and Google. One thing is for sure; a solid content marketing strategy is required in order to get prospective customers to take action.
In content marketing, however, marketers have the advantage of reaching their particular audience on a deeper level. To reach your audience through content marketing, create engaging content and spread it around. For product-related businesses, the most important thing is to use content marketing to demonstrate how awesome your product is. 66% of all marketers use blog posts on their social media.
Not only can you upload your own brand assets and use them across every single visual you create, you can experiment with various types of infographics, interactive charts, presentations and more. That, too, with the help of premade templates and built-in graphics. Another way to summarize your posts is to make a short video. Videos are more engaging than text, and can add value to your existing article by making it appeal to a larger audience. You can also create a short slideshow that sums up your content, and embed it at the top or bottom of your blog post.
You can exhibit your teaching style and your manner of communication so potential customers know whether or not your voice and style resonate with them. The main difference is that they’re often longer and more detailed. A blog provides you with a unique space in which to share your content. It belongs to you, so you’re not beholden by anyone else’s rules. Post the infographic as its own blog post with a detailed description below. If possible, include an embed code for people who might want to share it.